
Coaching for communication,
connection, and confidence.
Through private coaching, executive function programs, and early communication support, Advance/Enhance turns proven strategies into clear, story-based systems that build executive function, support emotional growth, and promote lasting learning.
Paths & Programs Overview
A 7-part sequence that builds executive function skills through short, practical lessons.
Each key introduces one core tool and shows how to apply it in real life. Designed for ages 9–14 to support growth that sticks.
Where reading meets real-life skills.
BookQuest connects each Cognitive Key to a beloved story, making the learning personal, memorable, and fun. Students meet reading goals while building habits that last.
A four-part approach to early communication: Listen, Imitate, Try, Express.
Each book supports natural language growth through connection and play. Designed for children ages 3-5 who are building speech skills one step
at a time.
One-on-one support for families navigating learning, communication, or behavior challenges.
Each session blends research-backed strategies with care that’s personal, practical, and flexible. Whether you need a reset or a roadmap, I will meet you where you are
Refined through years of work in schools,
homes, and clinical practice.
Research-driven strategies, shaped by experience.
Print-based tools, built for real-world daily use.
Clear systems unlock executive function and emotional growth.
Steady rewards celebrate real achievements
About
I founded Advance/Enhance to support students who struggle with organization, self-expression, emotional regulation, and task completion. Despite decades of research, the disconnect between common learning challenges and the design of educational supports remains both widespread and consequential.
I believe in designing for difference— creating space for diverse learning styles and adapting systems to meet individual needs. Over the past two years, I have curated and refined a set of tools developed by leading experts in executive function, education, and communication. My role has been to translate these research-backed methods into clear, story-based systems that students and their families can apply in daily life.
The goal is simple: to expand access to proven strategies that promote academic success, social connection, and emotional resilience through practical, sustainable, and real-world systems.
Ready when you are.
Zubeida Ullah-E., MSEd.
Founder, Advance/Enhance
Advance/Enhance offers:
Private educational services, including direct instruction, executive function coaching, communication skill development, and family consultation.
Specialized instruction through NYC’s K-12 SETSS program for eligible students with Individualized Education Programs (IEPs).
Original curriculum and collated tools designed to support cognitive and social-emotional development across domains.
In development:
New Day | Connect App:
A minimalist daily check-in app to foster emotional resilience, meaningful connections, and lifelong habits of reflection and success.
Time Travelers’ Toolkit:
A hands-on planning system designed to build time management skills, for young learners ages 6-10.